{"id":23193,"date":"2023-10-30T14:09:34","date_gmt":"2023-10-30T18:09:34","guid":{"rendered":"https:\/\/brasseursrj.com\/?p=23193"},"modified":"2023-10-30T15:46:47","modified_gmt":"2023-10-30T19:46:47","slug":"a-brand-makeover-for-cheval-blanc","status":"publish","type":"post","link":"https:\/\/brasseursrj.com\/en\/2023\/10\/30\/a-brand-makeover-for-cheval-blanc\/","title":{"rendered":"A brand makeover for Cheval Blanc"},"content":{"rendered":"<p>We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand\u2019s heritage in the process. The logo remains essentially the same, but the horse has been retouched to better convey the sense of freedom we were looking for with the \u201cA Taste of Freedom\u201d repositioning. The lines that have been added behind the horse represent the natural environment where our horse roams free. We felt it was important to use distinctive colours associated to other classic white beers to make sure Cheval Blanc is easily recognizable to consumers. Our recipe has not changed: Cheval Blanc is brewed in the true Belgian tradition, as is reflected in our witbier classification.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand\u2019s heritage in the process. The logo remains essentially the same,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":23204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-23193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produits-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A brand makeover for Cheval Blanc - Brasseurs RJ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brasseursrj.com\/en\/2023\/10\/30\/a-brand-makeover-for-cheval-blanc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A brand makeover for Cheval Blanc - Brasseurs RJ\" \/>\n<meta property=\"og:description\" content=\"We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand\u2019s heritage in the process. 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