Belle Gueule non-alcoholic beers get a makeover
adminbrj2025-12-19T13:58:40-05:00Belle Gueule's non-alcoholic beers are getting a new look. Belle Gueule Blonde Sans Alcool and Belle Gueule IPL Sans Alcool are now part of the same family: the [...]
Belle Gueule unveils its new brand identity
adminbrj2025-10-27T13:56:41-04:00Quebec’s oldest independent microbrewery distributed on a large scale reaffirms its role as a proud, pioneering, and independent brewer.Montreal, October 27, 2025 — Conceived in 1986 on a Plateau-Mont-Royal [...]
Tremblay CAMO — The limited edition that doesn’t go unnoticed
adminbrj2025-10-08T18:31:37-04:00Following the success of the “Trouve Ton Nom” crate, Tremblay is back with an exclusive limited edition: Tremblay CAMO. A new look inspired by the outdoors, nature, and [...]
Winner of the Soif de Liberté contest
adminbrj2025-10-08T18:23:23-04:00Congratulations to Mélissa Fontaine, winner of the Soif de Liberté contest! September 15, 2025 marked the end of our Cheval Blanc Soif de Liberté contest, and we are [...]
End of the “Find Your Name” contest – Congratulations to our winner!
adminbrj2025-09-30T09:56:33-04:00September 15 marked the end of our Tremblay – Find Your Name contest. This wonderful summer campaign allowed us to celebrate Quebec identity and pride through our personalized [...]
Les Boys limited edition
adminbrj2025-06-25T15:40:05-04:00Belle Gueule and Juste Pour Rire announce an exclusive partnership to create a limited-edition Les Boys beer: Belle Gueule, the Quebec microbrewery, and Juste pour Rire, Quebec's iconic [...]
Summer launch: Cheval Blanc Mix has arrived!
adminbrj2025-06-25T14:34:10-04:00Summer is finally here, and with it comes a new product that promises to be the talk of BBQs, picnics and 5 à 7s: Cheval Blanc Mixte! For [...]
Cheval Blanc – Blanche Abricot: So good we couldn’t say no to our brewmaster!
adminbrj2025-06-25T14:07:59-04:00It hadn't even been launched yet... and yet everyone at Cheval Blanc was already talking about it. During our in-house tastings, Cheval Blanc Abricot was unanimously acclaimed. A [...]
Tremblay’s pack – FIND YOUR NAME limited edition and its contest that speaks to almost everyone!
adminbrj2025-06-25T13:58:48-04:00THE BEER FOR ALL QUEBECERS Tremblay beer is a tribute to the largest French-speaking family in our history. But also to all the other families who build Quebec. [...]
Belle Gueule Blanche: A Refreshing New Beer
adminbrj2025-04-16T15:18:28-04:00Quebec microbrewery Belle Gueule is proud to announce the launch of its brand-new beer, Belle Gueule Blanche. This unique wheat ale, refreshingly satisfying, is set to win over [...]