Discover Lochness: A legendary beer!
adminbrj2025-03-24T14:30:05-04:00RJ Brewers unveil a new creation: Lochness! Inspired by the great brewing traditions of Scotland, this Scotch Ale features a unique blend of caramel malts and fine hops. [...]
Winter is coming!
adminbrj2024-10-24T09:32:16-04:00Get ready for the cold season with our Winter Mix, available in your favorite stores. Fifteen of our Belle Gueule must-haves, ideal for enjoying evenings by the fire [...]
Belle Gueule – Garde ça simple campaign
adminbrj2024-07-31T14:38:02-04:00Belle Gueule beer and comedian Tommy Néron team up for the new “Garde ça simple” campaign! Our new spokesperson was given the mandate to find our communication axis, and [...]
Belle Gueule spokesperson announced
adminbrj2024-07-17T15:31:40-04:00Belle Gueule beer calls on Quebec humorist Tommy Néron to become the brand's new spokesperson. A 2022 graduate of the École nationale de l'humour, Tommy Néron masters the art [...]
Cheval Blanc – Thirst for Freedom campaign
adminbrj2024-07-17T15:27:22-04:00After completely rethinking its brand image last year, Cheval Blanc arrives this summer with its brand new positioning, “Soif de Liberté”, and simultaneously launches its communications campaign under the [...]
A brand makeover for Cheval Blanc
adminbrj2023-10-30T15:46:47-04:00We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand’s heritage in the process. The logo remains essentially the same, [...]
A new Tasting Mix Pack!
adminbrj2022-04-25T13:52:22-04:00A favorite! Coup de Grisou, Death Valley, Robe Noire and Blonde d'Achouffe, great beers to taste, brought together in a brand-new mixed case.
Summer is coming!
adminbrj2022-04-25T09:47:30-04:00Our brand new Summer Mix is waiting for you at your favorite store. Fifteen of our great Belle Gueule, to accompany those warm summer afternoons in good company.
For the love of Hops!
adminbrj2021-05-12T10:27:54-04:00The new TRIO Houblon IPL case has now arrived in all the good stores. Two new IPLs are added to our classic Houblon IPL, the CRYO and the C-Hops. [...]
A powerful and velvety Double NEIPA
adminbrj2021-05-12T10:25:59-04:00This cold-hopped Double NEIPA gives off a powerful bouquet with notes of pine resin, lemon, peach, yellow pear and cantaloupe. You will enjoy discovering its pleasant bitterness, both powerful [...]