We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand’s heritage in the process. The logo remains essentially the same, but the horse has been retouched to better convey the sense of freedom we were looking for with the “A Taste of Freedom” repositioning. The lines that have been added behind the horse represent the natural environment where our horse roams free. We felt it was important to use distinctive colours associated to other classic white beers to make sure Cheval Blanc is easily recognizable to consumers. Our recipe has not changed: Cheval Blanc is brewed in the true Belgian tradition, as is reflected in our witbier classification.
