Belle Gueule today unveiled “La Belle campagne,” a major advertising and experiential campaign rolling out across Quebec during the summer of 2026. Conceived as a celebration of the [...]
Belle Gueule's non-alcoholic beers are getting a new look. Belle Gueule Blonde Sans Alcool and Belle Gueule IPL Sans Alcool are now part of the same family: the [...]
Quebec’s oldest independent microbrewery distributed on a large scale reaffirms its role as a proud, pioneering, and independent brewer.Montreal, October 27, 2025 — Conceived in 1986 on a Plateau-Mont-Royal [...]
Following the success of the “Trouve Ton Nom” crate, Tremblay is back with an exclusive limited edition: Tremblay CAMO. A new look inspired by the outdoors, nature, and [...]
Congratulations to Mélissa Fontaine, winner of the Soif de Liberté contest! September 15, 2025 marked the end of our Cheval Blanc Soif de Liberté contest, and we are [...]
September 15 marked the end of our Tremblay – Find Your Name contest. This wonderful summer campaign allowed us to celebrate Quebec identity and pride through our personalized [...]
Belle Gueule and Juste Pour Rire announce an exclusive partnership to create a limited-edition Les Boys beer: Belle Gueule, the Quebec microbrewery, and Juste pour Rire, Quebec's iconic [...]
Summer is finally here, and with it comes a new product that promises to be the talk of BBQs, picnics and 5 à 7s: Cheval Blanc Mixte! For [...]
It hadn't even been launched yet... and yet everyone at Cheval Blanc was already talking about it. During our in-house tastings, Cheval Blanc Abricot was unanimously acclaimed. A [...]
THE BEER FOR ALL QUEBECERS Tremblay beer is a tribute to the largest French-speaking family in our history. But also to all the other families who build Quebec. [...]
