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NEWS FROM THE BREWERY
Belle Gueule spokesperson announced
Belle Gueule beer calls on Quebec humorist Tommy Néron to become the brand's new spokesperson. A 2022 graduate of the École nationale de l'humour, Tommy Néron masters the art of storytelling as well as classic [...]
Cheval Blanc – Thirst for Freedom campaign
After completely rethinking its brand image last year, Cheval Blanc arrives this summer with its brand new positioning, “Soif de Liberté”, and simultaneously launches its communications campaign under the same theme. Inspired by a return [...]
A brand makeover for Cheval Blanc
We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand’s heritage in the process. The logo remains essentially the same, but the horse has been retouched [...]