After completely rethinking its brand image last year, Cheval Blanc arrives this summer with its brand new positioning, “Soif de Liberté”, and simultaneously launches its communications campaign under the same theme.
Inspired by a return to authenticity, the brand’s objective is to give new impetus to Quebec’s first white wine by inspiring its consumers to Soif de Liberté. In this way, the iconic Cheval Blanc will inspire consumers to reinvent codes and climb the highest peaks.Supported by a major out-of-home campaign, this integrated campaign will also benefit from a strong influencer strategy, starting with the 2 Unemployed Bros comparses, who have made it their mission to live 50 “Soif de Liberté” experiences in 2 years.
