Belle Gueule beer calls on Quebec humorist Tommy Néron to become the brand’s new spokesperson. A 2022 graduate of the École nationale de l’humour, Tommy Néron masters the art of storytelling as well as classic stand-up. Belle Gueule is looking to his comedic effectiveness and disconcerting repartee to reconnect with its drinkers.
At the same time, he has been commissioned by Les Brasseurs RJ to design the new advertising campaign for Belle Gueule beer. The campaign is inspired by the brand’s positioning, “Le goût de prendre son temps”, which evokes those moments of relaxation that allow us to escape the frenzy of everyday life.
By opting for a humorist, the brand aims to break with convention and regain a privileged place in the Quebec brewing industry by using humor, one of Quebecers’ favorite communication vectors!
