“Keep It Simple” with Tommy Néron
adminbrj2025-03-24T14:40:09-04:00This winter, Brasseurs RJ and Tommy Néron are teaming up for a refreshing campaign that celebrates the simple pleasures of the cold season. "Keep It Simple" is an [...]
Discover Lochness: A legendary beer!
adminbrj2025-03-24T14:30:05-04:00RJ Brewers unveil a new creation: Lochness! Inspired by the great brewing traditions of Scotland, this Scotch Ale features a unique blend of caramel malts and fine hops. [...]
Winter is coming!
adminbrj2024-10-24T09:32:16-04:00Get ready for the cold season with our Winter Mix, available in your favorite stores. Fifteen of our Belle Gueule must-haves, ideal for enjoying evenings by the fire [...]
Belle Gueule – Garde ça simple campaign
adminbrj2024-07-31T14:38:02-04:00Belle Gueule beer and comedian Tommy Néron team up for the new “Garde ça simple” campaign! Our new spokesperson was given the mandate to find our communication axis, and [...]
Belle Gueule spokesperson announced
adminbrj2024-07-17T15:31:40-04:00Belle Gueule beer calls on Quebec humorist Tommy Néron to become the brand's new spokesperson. A 2022 graduate of the École nationale de l'humour, Tommy Néron masters the art [...]
Cheval Blanc – Thirst for Freedom campaign
adminbrj2024-07-17T15:27:22-04:00After completely rethinking its brand image last year, Cheval Blanc arrives this summer with its brand new positioning, “Soif de Liberté”, and simultaneously launches its communications campaign under the [...]
A brand makeover for Cheval Blanc
adminbrj2023-10-30T15:46:47-04:00We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand’s heritage in the process. The logo remains essentially the same, [...]
A new brewer at Quartiers Belle Gueule
adminbrj2022-08-24T13:10:35-04:00The Quartiers Belle Gueule team is proud to welcome David Meunier, an enthusiast of the great brewing traditions from around the world. After ten years at Dieu du Ciel! [...]
A new Tasting Mix Pack!
adminbrj2022-04-25T13:52:22-04:00A favorite! Coup de Grisou, Death Valley, Robe Noire and Blonde d'Achouffe, great beers to taste, brought together in a brand-new mixed case.
Summer is coming!
adminbrj2022-04-25T09:47:30-04:00Our brand new Summer Mix is waiting for you at your favorite store. Fifteen of our great Belle Gueule, to accompany those warm summer afternoons in good company.