WHAT’S BREWING?
Here’s the latest news from the brewery, our large family of products, our events and other news.
RECENT NEWS
Belle Gueule Blanche: A Refreshing New Beer
Quebec microbrewery Belle Gueule is proud to announce the launch of its brand-new beer, Belle Gueule Blanche. This unique wheat ale, refreshingly satisfying, is set to win over [...]
“Keep It Simple” with Tommy Néron
This winter, Brasseurs RJ and Tommy Néron are teaming up for a refreshing campaign that celebrates the simple pleasures of the cold season. "Keep It Simple" is an [...]
Discover Lochness: A legendary beer!
RJ Brewers unveil a new creation: Lochness! Inspired by the great brewing traditions of Scotland, this Scotch Ale features a unique blend of caramel malts and fine hops. [...]
Winter is coming!
Get ready for the cold season with our Winter Mix, available in your favorite stores. Fifteen of our Belle Gueule must-haves, ideal for enjoying evenings by the fire [...]
Belle Gueule – Garde ça simple campaign
Belle Gueule beer and comedian Tommy Néron team up for the new “Garde ça simple” campaign! Our new spokesperson was given the mandate to find our communication axis, and [...]
Belle Gueule spokesperson announced
Belle Gueule beer calls on Quebec humorist Tommy Néron to become the brand's new spokesperson. A 2022 graduate of the École nationale de l'humour, Tommy Néron masters the art [...]
Cheval Blanc – Thirst for Freedom campaign
After completely rethinking its brand image last year, Cheval Blanc arrives this summer with its brand new positioning, “Soif de Liberté”, and simultaneously launches its communications campaign under the [...]
A brand makeover for Cheval Blanc
We have undertaken our most significant redesign in the last 37 years, taking care not to lose our brand’s heritage in the process. The logo remains essentially the same, [...]
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